Tired of spending your Mondays sorting prospect lists instead of talking to customers? Good news: an AI prospecting tool now does that work for you. It finds your targets, writes your messages, follows up and replies, sometimes all the way to the booked meeting. 👽
The catch is that everyone calls themselves an "AI agent" right now. Some tools run your B2B prospecting from end to end. Others add a "write with AI" button to a classic sequencer. We compared 8 solutions on what matters: what the AI does, the channels covered, the level of autonomy and the real price. The table below gives you the answer in 30 seconds, and the rest of the article goes into the details.
AI prospecting tools: the comparison table
Here are the 8 AI prospecting tools we put under the microscope, with public prices taken from their official pages. Dollar prices are the ones shown by the vendors, and euro prices stay in euros, with no conversion. 📊
Tool | What the AI handles | Channels | Autonomy | Starting price | Best for |
|---|---|---|---|---|---|
Waalaxy AI | Targets (2 to 4 suggested), sourcing, profile filtering, personalized sequence, conversation | Adjustable (approval or autonomy) | €100/month per LinkedIn account (-20% billed annually) | Founders, freelancers and small agencies who have never prospected | |
Gojiberry | Intent signals, scoring, messages, pre-written replies | LinkedIn, email | Adjustable (full auto or approval) | $99/month | Founders running their own outbound |
Kanbox | Imports, ICP scoring, messages, reply agent | High (Pro plan) | $12/month (full agent: $50/month) | Small budgets, 100% LinkedIn | |
Meetlane | Targeting, messages, follow-ups, conversations, handover of interested leads | Email, LinkedIn, postal mail | Full | €99 per qualified lead | French small businesses and SMEs |
La Growth Machine | Assisted writing, AI voice messages, enrichment | LinkedIn, email, calls, X | Low to medium | €60/month per identity | Teams that want multichannel |
lemlist | Campaign building with lemAgent, signals, personalization | Email, LinkedIn, SMS, WhatsApp, calls | Medium (copilot) | $55/month | High-volume email outbound |
11x (Alice) | The whole chain, up to the meeting | Email, LinkedIn, phone, SMS | Highest | $3,750/month, annual commitment | US mid-market and enterprise |
Artisan (Ava) | Leads, signals, writing, replies, meetings | Email (optional dialer) | High | Custom quote | US startups and SMBs |
This table shows the trend, not the verdict on the best AI prospecting tool. A $99 agent might cost you more than a $3,750 agent if it doesn't fit your channel or your target. The next sections help you sort it out.

AI agent or automation tool: what's the difference?
That's the question to ask before comparing the prices of an AI prospecting tool. An automation tool runs a sequence you wrote: if the prospect accepts, send message 2, otherwise follow up on day 5. An AI agent starts from a goal, for example "book meetings with HR directors at SMBs", and decides on its own which steps get it there. To go further, our page on the AI prospecting agent explains how it works.
Automation tool | AI prospecting agent | |
|---|---|---|
Starting point | A sequence you set up | A goal and your offer |
Targeting | You pick the filters | The AI suggests the target, you approve it |
Messages | Templates with variables | Written for each prospect |
Prospect replies | You're the one replying | The agent replies, or asks you first |
Improvement | You tweak things by hand | The agent learns from your feedback |
In between, there's a third family: AI-assisted sequencers ✍️. They keep a sequence logic but help you write, enrich your data or spot intent signals. That's the case for La Growth Machine or lemlist, which remain excellent tools if you want to stay in control of every step.
One last bit of vocabulary: you'll also come across the term "AI SDR". It refers to an agent that does the job of a business developer: find, contact, qualify, book a slot. We wrote a full article to find out whether an AI SDR is ready to replace a human.
The 8 best AI prospecting tools in detail
Each AI prospecting tool profile follows the same format so you compare on a level playing field: what the AI does, channels, price, who it's for, strengths and limits. The tools are ranked from the most LinkedIn-focused to the most enterprise-oriented. 🛰️
1. Waalaxy AI, the LinkedIn agent that learns from you
Waalaxy AI is an AI prospecting tool that starts from one simple piece of info: your website. The agent reads it and suggests 2 to 4 ideal targets, one of them recommended. You pick your goal (book a slot, visit your website, try your product) and approve a few sample messages. The agent then finds your LinkedIn prospects on its own, no Sales Navigator needed, and sets aside the profiles that don't match your target. Each prospect gets an invitation with no note, then 3 messages written for them, in their language. As soon as they reply, the agent runs the conversation, and when the prospect is ready, you close.

Good to know: it's a separate product from Waalaxy, with its own subscription.
Waalaxy AI
Early access
Ideal for scaling your LinkedIn prospecting safely, with higher volumes and priority support.
14-day free trial
Included:
- Unlimited agents
- Build your targets
- Automatic prospect sourcing
- Write ultra-personalized messages
- AI-managed conversations
- Unified inbox
- Live chat support
What sets it apart is the choice of how much control you keep. In approval mode, you approve every sequence and every reply before it goes out: you edit it, regenerate it with feedback or reject it. When the agent is missing a piece of info to reply, it doesn't guess, it hands the conversation back to you. You then add that info to its Memory, short instructions it applies to all its messages, and it also learns from your corrections. When you're ready, you switch to autonomy mode: the agent sends on its own and calls on you when it needs you.
Channels: LinkedIn.
Price: $99 per connected LinkedIn account per month, -20% billed annually, 14-day free trial with or without a credit card.
Who it's for: founders, freelancers, consultants and small agencies who were never trained to prospect, like 75% of Waalaxy customers before they got started.
Strengths: setup from your website, continuous learning with Memory, adjustable control over replies, runs in the cloud with no Chrome extension, an agent built on more than 100,000,000 LinkedIn messages sent through Waalaxy over 7 years.
Limits: a single channel (LinkedIn, no cold email), and it's not a CRM.

2. Gojiberry, prospecting through intent signals
As an AI prospecting tool, Gojiberry starts from warm prospects: people showing a buying signal, like a hiring push, a funding round or engagement on a post. The tool scores them against your target profile, writes the message and pre-writes the replies, which you send in one click. You choose between a full auto mode and approval before sending.
Channels: LinkedIn and email.
Price: $99/month (Pro plan, 2 agents, up to 1,800 prospects contacted per month), Custom plan on demo.
Who it's for: founders and SaaS teams who run their own outbound, a tool designed for users who already have experience.
Strengths: signal timing, set up in a few minutes.
Limits: only 2 sending accounts on Pro, dollar-only pricing.
Gojiberry belongs to a wider family of sales prospecting tools, where buying signals become a selection criterion in their own right.
3. Kanbox, the budget-friendly LinkedIn AI agent
Kanbox is a French tool known for its LinkedIn pipeline management. Its reply agent classifies the intent of each message and replies 24/7, all the way to sharing your calendar. Imports refresh every 24 hours from LinkedIn Sales Navigator, your profile visitors or the people commenting on a post.
Channels: LinkedIn only (Email Finder sold separately).
Price: from $12/month billed annually, and the full agent comes with the Pro plan at $50/month per account.
Who it's for: sales reps, recruiters and agencies on a tight budget.
Strengths: the price, a complete LinkedIn cycle without an extension.
Limits: no native email, full agent limited to the Pro plan.
4. Meetlane, the agent you pay per result
Meetlane, founded in Nantes, France, picked a rare model: no subscription. You pay €99 per qualified lead, meaning a prospect who asks for a meeting, a callback or a quote. The agent handles the whole chain, from lists to objections, and only hands over the people who are interested.
Channels: email, LinkedIn and postal mail.
Price: €99 per qualified lead, a €198 setup fee (excluding VAT), capped at €495 per month per agent.
Who it's for: French B2B small businesses and SMEs.
Strengths: you only pay for what comes in, the postal mail channel.
Limits: high cost per lead if your volumes are low, French market only.
This pay-for-performance model changes the way you calculate your return on investment. To measure it, rely on the right sales KPIs to track.
5. La Growth Machine, multichannel with an AI assistant
La Growth Machine is a French multichannel sequencer: LinkedIn, email, calls and even X. The AI helps you write, generates voice messages and finds companies similar to your customers. Replies land in a unified inbox, but you're the one answering. To compare it with its direct competitors, this list of La Growth Machine alternatives is a good starting point.
Channels: LinkedIn and email, plus calls (Pro) and X (Ultimate).
Price: from €60 per month per identity, 14-day trial with no credit card.
Who it's for: teams that want to orchestrate several channels while staying in control.
Strengths: multichannel orchestration, built-in enrichment.
Limits: little AI autonomy, a bill that climbs with the number of identities.
6. lemlist, the outbound email copilot
lemlist is still a go-to name for cold email, and the list of lemlist alternatives shows how crowded the market has become. Its assistant lemAgent builds a complete campaign from a goal described in a few lines: targeting, sequence and messages. Agents dedicated to intent signals and enrichment round out the personalization, on a database of more than 650 million contacts.
Channels: email, LinkedIn, SMS, WhatsApp and calls.
Price: from $55/month billed annually (Email plan), $87/month for multichannel.
Who it's for: outbound teams that send lots of emails.
Strengths: the number of channels, deliverability with warm-up.
Limits: more of an assistant than an agent, data and signals sold as paid add-ons.
If email is your main channel, also keep in mind the rules of the CNIL on email prospecting (France's data protection authority), which apply whatever tool you use.
7. 11x, the enterprise AI SDR
Alice, the 11x agent, covers the whole chain: research, enrichment, writing, multichannel sending, replies and meeting booking. Julian, its phone agent, qualifies inbound leads. It's one of the most complete AI SDRs on the market, following a logic already at work in AI for sales prospecting, with a price tag to match.
Channels: email, LinkedIn, phone, SMS, WhatsApp and chat.
Price: $3,750/month billed annually for 2,000 new prospects per month.
Who it's for: mid-market and enterprise sales teams, mostly in the United States.
Strengths: coverage of the whole chain, voice.
Limits: annual commitment, a budget out of reach for a small team.
8. Artisan, the all-in-one AI BDR
Ava, Artisan's agent, handles lead sourcing on a database of 250 million contacts, signals, writing, replies and meeting booking. She also re-engages old contacts in your CRM. Configurable guardrails let you set a tone, approvals or escalation rules.
Channels: email from your domains, optional AI dialer. LinkedIn is not confirmed on the official pages.
Price: custom quote, on every plan.
Who it's for: startups and SMBs, mostly American.
Strengths: the all-in-one platform, the guardrails.
Limits: opaque pricing, a focus on email and the US market.
If you're torn between an email-focused tool and a LinkedIn-focused one, our Waalaxy vs lemlist comparison shows what separates the two approaches.
How to choose your AI prospecting tool: 6 criteria
You have the list, now you need a method to choose your AI prospecting tool. These 6 criteria keep you from paying for an agent that shines in a demo and stalls on your market. 🎯
The channel where your customers are. If your buyers live on LinkedIn, an agent focused on that network will do better than an email agent with LinkedIn as an option.
What the AI handles for real. Ask during the demo who replies to the prospect and who picks the target. The answer separates agents from copilots.
The control you keep. An approval mode protects you for the first few weeks, while the agent gets to know your offer.
The safety of your LinkedIn account. Check the action quotas and how the tool runs (cloud or extension).
The billing unit. Per seat, per prospect, per qualified lead: compare the cost per meeting, not the sticker price.
GDPR and hosting. A European tool makes it simpler to keep your prospect data compliant.
The fourth criterion deserves a few more words. LinkedIn regulates third-party tools in its rules on software and extensions, and a restricted account brings your lead generation to a halt. An agent that stays within the LinkedIn limits, as Waalaxy does with its quotas, beats an agent that sends 300 invitations a day. Keep in mind that LinkedIn's limits, around 200 invitations per week, apply to your account whatever the tool, and that they're shared between Waalaxy and Waalaxy AI on the same account.
The third criterion ties into a real debate between autonomy and control. A good starting point is to let the AI write, as Waami AI, the message generator built into Waalaxy, does, before trusting it with replies. And before you set anything up, take 20 minutes to build your prospecting database: even the best agent prospects badly with a fuzzy target.

Which AI prospecting agent fits your profile?
The best AI prospecting agent doesn't exist in absolute terms, any more than the best B2B lead generation method does. It depends on your size, your channel and your budget. Here are our recommendations by situation. 🪐
Your profile | Recommended tool | Why |
|---|---|---|
Founder or freelancer who has never prospected on LinkedIn | Waalaxy AI | The agent suggests your target, writes the messages and runs the conversation, you close |
Small B2B team selling through LinkedIn | Waalaxy AI or Kanbox | LinkedIn-focused agent, controlled cost |
SaaS company that wants to target buying signals | Gojiberry | Sourcing through intent signals |
Small business that prefers paying per result | Meetlane | No subscription, capped price |
Team that wants hands-on multichannel | La Growth Machine or lemlist | Rich sequences, AI as an assistant |
Mid-market sales team with a budget | 11x or Artisan | Full coverage of the chain |
If LinkedIn is still your number one channel, start with our guide on using AI on LinkedIn. And if you want to master the basics by hand first, the LinkedIn prospecting guide is still the best way in.
To benchmark your results, our AI prospecting statistics give you reference points on reply rates and adoption.
Choosing an AI prospecting tool: key takeaways
A good AI prospecting tool is judged on three things: the channel where your customers are, what the AI does in your place, and the control you keep. On the AI prospecting tool side, Waalaxy AI, Kanbox or Gojiberry cover LinkedIn for small teams. 11x and Artisan target large organizations. La Growth Machine and lemlist remain solid copilots for anyone who wants to steer every sequence.
The simplest move is still to test. Pick the agent that fits your channel, approve its first replies, then let it take over. If you're starting from scratch, the guide to launching your first Waalaxy campaign helps you avoid rookie mistakes. 👽
FAQ: AI prospecting tool
An AI prospecting tool is software that uses artificial intelligence to find prospects, write to them and handle the follow-up. The most advanced ones, called AI agents, start from a goal and also manage the conversations. There are three families:
databases enriched by AI, to find contacts;
sequencers with an AI assistant, to write and send;
autonomous agents, which go all the way to the meeting.
An automation tool runs a sequence you configured, step by step. An AI agent gets a goal and decides on the actions by itself: choice of target, message, reply to the prospect. In practice, the difference shows when the prospect replies. With automation, you take over. With an agent, it handles the reply, or asks you to approve it first if you set it to approval mode.
Prices range from $12 to more than $3,750 per month. Kanbox starts at $12, Gojiberry at $99, Waalaxy AI costs €100 per month per LinkedIn account, Meetlane charges €99 per qualified lead and 11x asks for $3,750 per month with an annual commitment. Above all, compare the cost per meeting booked: a cheap agent that lands nothing costs more than a pricier agent that fills your calendar.
It replaces part of the work, not the sales skills of a good rep. The agent excels at sourcing, first messages and follow-ups, which take up most of an SDR's time. Closing, negotiation and relationships stay human. The right model for a small team is the agent filling the calendar and the rep signing the deal, a logic close to account-based selling.
Few agents are free, but most offer a trial. Kanbox offers 15 days with no credit card, La Growth Machine and lemlist 14 days, Valley 7 days. Gojiberry also offers a free trial, and Waalaxy AI a 14-day trial with or without a credit card. Use that period to test the agent on a real prospect segment.
It depends on the tool and on how you use it. In B2B, prospecting is allowed if the message relates to the person's job and they're able to opt out easily. Check three points before you sign:
where the data is hosted;
how the tool handles unsubscribes;
whether it provides a data processing agreement (DPA).
The risk comes from volume, not from AI. A tool that sends too many invitations or messages in a short time draws LinkedIn's attention, and its limit sits at around 200 invitations per week. Choose an agent that applies cautious daily quotas and spreads actions throughout the day, and avoid running two tools on the same account.