How "Sales on Demand" Uses Waalaxy as the Backbone of Its Sales Engine
About Sales on Demand
Marco Ferrario is the founder of Sales on Demand, helping B2B companies grow revenue through outsourced sales, LinkedIn prospecting, CRM systems, and AI automation.
From 5 to 50 Conversations, €700K Closed
One flagship campaign was run for a global facility management company.
Results in just 2 months:
Starting from just 150 messages within a specific LinkedIn group
Conversations increased from 5 to 50 active discussions
€3 million pipeline generated and €700,000 closed revenue
Black Friday Campaign with x200 ROI
Marco also uses Waalaxy for Sales on Demand's own outbound campaigns. For a Black Friday campaign targeting SMBs struggling to structure their sales organization:
2 different target audiences with 2 dedicated landing pages
10 new customers in 1 month: €100,000 signed
Marketing spend: a few hundred euros
ROI: more than x200
Concrete results
Marco's Advice to Waalaxy Users
You don't need to be an outbound guru or GTM expert to make LinkedIn outreach work.
Be straight and clear
Don't overcomplicate messages. First message = clear offer.
Follow up 2–3 days later
Let automation handle consistency
"The automation does exactly what it promises."
The Challenge: Scaling LinkedIn Prospecting Without Burning Time
Before Waalaxy, LinkedIn prospecting was a major bottleneck: manual outreach, inconsistent follow-ups, hard to scale across multiple clients.
Now Waalaxy didn't just increase revenue — it freed up a massive amount of time.
Why Waalaxy Became the Obvious Choice
Marco chose Waalaxy for speed, structure, automation, and control — so he could scale results without hiring more people or spending more time.
Built specifically for LinkedIn + Sales Navigator
Fast setup
Automated, safe sequences
Follow-up logic that drives replies
How Sales on Demand Uses Waalaxy
Sales on Demand keeps its sales stack intentionally simple:
100% LinkedIn + Sales Navigator
Waalaxy as the central prospecting engine
1
LinkedIn Sales Navigator research
2
1 connection request → 1 message → 1 follow-up
3
All executed within 5 days
Highly targeted profiles
Straightforward positioning with concrete, numbers-based examples
Short, value-first messaging
