Website Roaster
Brutally honest feedback that actually helps: AI scores your homepage out of 100 and tells you what to fix first to convert more visitors.
Free, no sign-up. About 1 minute.
Your page converts better? Go get your customers
A good homepage reassures prospects when they click through from your profile. Waalaxy sends your LinkedIn invitations and messages automatically, until they reply.
Try for free14-day free trial
How it works
A full conversion audit, without an agency or a wait.
Paste your page address
Your homepage or any public page: landing page, product page, pricing page.
The AI reads your page
Headline, subheadline, buttons and copy: it reads what a visitor actually sees, like a busy prospect.
Get your score out of 100
A score for each pillar, a diagnosis for each, and what’s holding conversion back the most.
Follow the action plan
5 recommendations with a ready-to-copy before/after, organized into a 4-week plan.
The 7 pillars of a page that converts
Each pillar is scored on a scale, for a total of 100 points.
Offer clarity
Can visitors tell in 5 seconds what you do, for whom, and the result they get? (/20)
Positioning and differentiation
Does your page say why to choose you over a competitor? (/20)
Buyer alignment
Is your target named, and does the copy speak their language? (/15)
Page focus
Does the page push one main action, without scattering attention? (/10)
Narrative structure
Problem, solution, proof, objections, action: does the order hold up? (/10)
Calls to action
Are your buttons visible, specific and frictionless? (/15)
Copy specificity
Numbers, examples, customers: concrete facts rather than promises? (/10)
What’s in your report
Everything you need to go from diagnosis to action.
Score and radar
Your score out of 100, your level, and an overview of your 7 pillars.
The top of your page
Your headline, subheadline and main button scrutinized, fragment by fragment.
5 recommendations
The finding, why it’s holding you back, what to do, and your sentence rewritten as before/after.
Action plan
The fixes organized over 4 weeks, from quickest to heaviest.
Your competitors
3 competitors compared on clarity and differentiation, and the open spaces left in your market.
LinkedIn sequence
Your ideal customer, profile tips and 3 prospecting messages to personalize.
The mistakes that cost the most conversions
Visitors decide in a few seconds whether to stay. On a B2B homepage, a few rules make all the difference.
Do
- Say what you do, for whom and the result, right in the headline.
- Name your target: their job, company size and problem.
- Highlight one main action, repeated at the bottom of the page.
- Prove it with numbers, customer logos and testimonials.
Don’t
- A vague headline that could fit any company.
- Listing features without saying what they change for the customer.
- Piling up buttons that lead everywhere at once.
- Promising without proof: “the best solution”, “revolutionary”.
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FAQ
You’ve got questions, we’ve got answers.