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⚡ Free tool

ICP Generator

Describe your product, the problem it solves and the industry you target: the tool suggests your 3 ideal customer profiles, with the decision-maker to reach and what makes them buy.

Free, no sign-up. 5 analyses per day.

👇 Try the tool, it’s free

Your ICP is ready, start prospecting

Find your decision-makers on LinkedIn and import them into Waalaxy: invitations and messages go out for you until they reply.

Try for free

14-day free trial

How it works

Defining your ICP shouldn’t take hours or a 20-slide PDF.

1

Describe your offer

Your product or service, the problem it solves and the industry you target: three fields, nothing more.

2

Generate your 3 ICPs

AI analyzes your market and suggests three ideal customer profiles, ranked from most to least promising.

3

Pick your ICP

For each one: company size, revenue, decision-maker, top pain point, buying trigger and why it fits your offer.

4

Start prospecting

One click opens the LinkedIn search for the decision-maker. Copy your ICPs for your team, your messages and your campaigns.

3 ICP examples

A vague target means weak results. Here’s what a clear ICP looks like, with the LinkedIn search that goes with it. 👇

B2B SaaS

B2B SaaS companies with 10 to 50 employees and an outbound team struggling to generate leads consistently.

Decision-maker to reach : Head of Sales

Search these profiles on LinkedIn →

Agencies

Marketing agencies working with small businesses and looking to speed up client acquisition.

Decision-maker to reach : Founder

Search these profiles on LinkedIn →

Startups

Early-stage startups that need to validate their go-to-market strategy and identify their ideal audience.

Decision-maker to reach : CEO

Search these profiles on LinkedIn →

The goal isn’t to target everyone. The goal is to target the right people.

Build a better ICP

A good ICP covers the type of company, the target market, the main pain points and the fit with your offer. The more specific you are, the better your targeting.

Do

  • Be specific: “B2B SaaS startups with a sales team”, not “startups”.
  • Start from your customers’ problems, not just their size or industry.
  • Check that your ICP really matches what your offer solves.
  • Use your ICP everywhere: prospecting, sales messages, campaigns.

Don’t

  • Targeting “everyone”: your reply rates drop.
  • Listing only demographics, without the problem to solve.
  • Keeping an ICP that doesn’t fit your product: your conversion suffers.
  • Putting it in a drawer once it’s defined.

Who is the ICP Generator for?

For anyone doing outbound, lead generation or targeting:

  • •Sales reps and sales teams
  • •Founders looking for their first customers
  • •Marketing teams
  • •Growth teams

You might also like

LinkedIn Search Generator

Got your ICP? Turn it into a LinkedIn or Sales Navigator search URL: job title, keywords, country and connection degree.

Build my search →

LinkedIn industry search

Target your ICP’s industry across LinkedIn’s 430 official industries, without looking up IDs by hand.

Target an industry →

LinkedIn Boolean search generator

Combine your decision-makers’ job titles with AND, OR and NOT without learning the syntax: the tool writes the string for you.

Generate your Boolean search →

Go further

  • B2B Sales & Lead Generation

    ICP Sales: definition and how to find it

    Are you looking for your ICP sales? Here's how! Definition ✔️ Method ✔️ Tips ✔️

    T
    Toinon·10 min
  • B2B Sales & Lead Generation

    10 steps to a successful sales strategy

    Learn the 10 steps to build a winning sales strategy. Get concrete tactics to boost sales and crush your targets.

    L
    Laura·15 min
  • B2B Sales & Lead Generation

    +11 tips & best sales prospecting techniques

    Master 11+ sales prospecting techniques that actually work. Turn cold leads into customers with proven B2B strategies.

    L
    Laura·17 min
  • B2B Sales & Lead Generation

    7 steps to successful B2B sales and marketing alignment

    Discover the 7 steps to achieve strong sales and marketing alignment, streamline sales and marketing team collaboration, and convert more leads.

    C
    Chloé·14 min

FAQ

You’ve got questions, we’ve got answers.

An Ideal Customer Profile (ICP) describes the type of company that gets the most value from your product or service. It lets you focus on high-value prospects instead of targeting everyone.